Challenge
A concept e-commerce project to refine UX and checkout design.
Solution
Product hierarchy
We built a clear hierarchy of categories and product cards. A buyer navigates the assortment easily.
Filters
We designed convenient filters for quick product selection. The right item is found without extra navigation.
Short path to purchase
We shortened the path from a product card to checkout. Fewer steps reduce drop-off on the way to purchase.
Results
Concrete numbers the client received after we shipped the project — pulled from analytics and confirmed by the client.
- −50%Steps to purchase
A well-designed flow halved the number of steps to checkout.
- 100%Responsiveness
The prototype is equally convenient on desktop and mobile.
- 98/100Lighthouse score
High scores for speed and interface usability.
Design & interfaces
Interface screenshots, brand elements and design fragments that shipped in the final release of the project.
Ready to become the next case?
Tell us about your task — a manager will assemble the team, calculate the estimate and send a proposal within the first hour after the request. No obligations, no drip campaigns.